YURiNOX Workwear SEO & Google Ads Case Study
YURiNOX Workwear
YURiNOX Workwear is an American company that manufactures and sells personal protective equipment (PPE), workwear, and safety clothing to industries such as construction, manufacturing, transportation, health care, security, welding, and food services. With factories in Turkey and China and recent expansion into the U.S. market beginning in 2023, YURiNOX combines advanced textiles, protective technologies, and ergonomic design to provide high-quality and durable workwear to its clients. YURiNOX delivers more than 5,000 products per month to more than 500 customers in North America and Europe and has earned a good reputation among them regarding product quality and customer satisfaction. Yet, while expanding its operations into the U.S. market, the company did not manage to translate its good reputation into sufficient online visibility and sales.
Project’s information
YURiNOX Workwear
https://www.yurinox.com/
300 Cadman Plaza West 12 TH FL Brooklyn, NY 11201
The Challenge
YURiNOX reached out to SEO Guru NYC due to dissatisfaction from the results achieved by the previous SEO campaign. The client was interested in increasing their visibility among U.S. buyers and getting targeted traffic, leads, and orders via online platforms. It turned out that the keywords for which the company competes in the areas of construction and industrial workwear weren’t providing sufficient organic coverage, and there were wasted budget funds on Google Ads that didn’t guarantee getting relevant prospects. Additionally, YURiNOX faced a challenge with insufficient social media engagement and connecting with the key players in the industries that purchase PPE and workwear.
The Solution
SEO Guru NYC designed an integrated strategy of SEO, Google Ads, and social media marketing to improve online presence. SEO involved finding the relevant search terms, improving website architecture, on-page optimization, optimizing metadata, and developing high-quality backlinks. In particular, SEO included targeting such phrases as industrial workwear, unisex workwear, and construction safety workwear to improve search ranking.
The use of Google Ads in paid search included a variety of ad formats, such as keyword-targeted text ads, Dynamic Search Ads, Display Ads, Shopping Ads, Call-Only Ads, and remarketing ads. It would help reach different segments of potential buyers depending on their readiness, from those who are researching PPE to those who are looking to request pricing and make purchase decisions.
The social media marketing included activities on LinkedIn, Instagram, and Facebook to support the search effort through relevant posts regarding products or information for safety managers, procurement specialists, and other construction and manufacturing-related stakeholders.
The Results
This combination brought a significant increase in traffic, exposure, leads, and sales. The number of website visitors jumped from 200-300 per month to 8,000-10,000, which is a more than 2,000% increase. Organic traffic increased by 120%. Over 30 industry-specific keywords ranked on the first page of Google, including keywords related to industrial and construction workwear. Income increased by 160%, the number of orders was doubled, and the contact form submissions went up by 350%, resulting in more quality leads. Phone calls increased four times because more procurement and safety departments called YURiNOX with bulk order and quote requests. Google Ads provided 4.5x ROAS, and social media engagement was increased by 200%, and more than 1,500 targeted followers were added. All of that helped create a solid digital backbone for further development of YURiNOX in the US PPE and workwear market.
SEO GURU NYC delivered excellent results for our clinic. Within six months, we saw a 65% increase in organic traffic and a 50% rise in patient inquiries and bookings. Our rankings improved for key keywords, helping us attract more local clients and strengthen our online presence. Highly recommended!
