TU Cerrajero PR SEO Case Study
TU Cerrajero PR is a locksmith company located in Puerto Rico and has been operating in the industry for 17 years. The company offers automotive, residential, and commercial locksmith services. It specializes in lockout assistance, key replacement, lock repair, security lock upgrade, and key programming for vehicles such as BMW, Mercedes Benz, and Mini Cooper. Despite being a well-established company, their website used to get around 5-10 daily visitors from organic searches. SEO Guru NYC developed an SEO strategy that incorporated keyword analysis, on-page optimization, local SEO, content optimization, internal linking, technical SEO, and link building. This has increased the site’s total traffic by about 350%.
Project’s information
TU Cerrajero PR
https://www.tucerrajeropr.com/
Reparto Metropolitano, 1186 Av. Américo Miranda Suite D, San Juan, 00921, Puerto Rico
Challenge
Prior to the engagement with SEO Guru NYC, the website of TU Cerrajero PR lacked proper SEO structuring and optimization to perform well in locksmith-related searches. First of all, there was no proper optimization of the content with respect to the selected keywords, the internal linking strategy was weak, and the structure itself was not good enough to make interrelation between the pages visible. At that time, the website had a modest backlink portfolio, while the presence of additional external content did not contribute much in terms of SEO performance.
Solution
SEO Guru NYC began by doing keyword research to get keywords that would describe their services in locksmithing and their location. Keywords were then seamlessly incorporated into the website content and HTML. The on-page SEO process was done to increase the relevance of the pages and website structure. The local SEO involved getting citation building and local directory submission in order to ensure that people within Puerto Rico can locate them easily. The content was updated and link building was done to increase the authority of the website.
Results
Upon implementation of the SEO strategy, TU Cerrajero PR became more visible in search engines and was able to gain significant organic traffic. Traffic went up by approximately 350% and increased the number of clients that contacted the company about their lock needs. The project expanded in a tangible manner within the budget of the client, resulting in a higher ROI of his SEO campaign from Angel’s perspective. Pleased with the results of his cooperation with SEO Guru NYC, he even referred the company to other people.
SEO GURU NYC delivered excellent results for our clinic. Within six months, we saw a 65% increase in organic traffic and a 50% rise in patient inquiries and bookings. Our rankings improved for key keywords, helping us attract more local clients and strengthen our online presence. Highly recommended!
